Pop-Up Display

Today, I began working on the Pop-Up Display that Oswell told me I could take a crack at. This is really a huge undertaking, and it's unlike anything I've ever designed before. I did a little image researching before I started to get an idea of what kind of things usually appear on these kinds of displays. Oswell showed me where the original file was so that I could see what the current display that G&A has looks like. Here it is:

Oswell also sent me a link to the website that he orders displays from: DisplayGarden.com. He told me that he wants to go with the PL-1 display and one of the banner stands, which I have not started on a design for yet. The dimensions are huge for the PL-1, so I had to tackle this project in a little different way. I learned that PSD files can only go up to a certain size before they have to be saved as PSB files. I started working with one of those, but things were going very slowly because of the huge file size. I switched over to Illustrator, thinking that it might be able to handle the size better, but I still had the same problem. So instead of dealing with the slow speed, I calculated a smaller scale size for the document, about 1/8th of the original size. I think that it would be best to use nothing but vector art for the display, so I began working in Illustrator at this smaller scale.

I wanted to do something completely different and new with this one, although still sticking with the basic style and components of the rest of the marketing materials to keep things in unity. I began with something that looked a lot like the insert that I designed before, but I thought that it was too simple and similar to the insert -- the display needed something different. I found examples of things that appealed to me on the internet and put my own spin on them. I also used some of the same artwork that I have used in the marketing folders. I am not sure that I am finished or completely satisfied with it yet, but here is the current draft:


I want to post the insert for the marketing folder on here again because it has been changed since I uploaded before. Notice the change in the light bulb, "Meet Our Bright Idea", and the background pattern.